Now may be the perfect time to either establish or revisit your core values.

In a time of drastic change, it can be helpful to either establish or revisit and renew your core values. Why? Core values are what we stand for and judge to be right. They serve as the guiding principles that influence our beliefs, behaviors, attitudes and cultural norms. 

The COVID pandemic is a Wild Card that has changed many of our habits, beliefs and behaviors. I have written and talked about Wild Cards for years in my work as a Futurist; however, I want to remind readers about my definition of Wild Card.

Wild Card: Unpredictable, unforeseen happenings that impact our present and future.

-Dr. Connie

Wild Cards can and do happen. COVID is an example of a global sized Wild Card with very long-term, history making and future-changing consequences. Wild Cards can also happen on a smaller scale. We might lose a job or have an unexpected health emergency. We might inherit a large sum of money or land a big client. We may find ourselves needing to revamp our business while practically homeschooling our children (sound familiar?) We don’t know exactly when Wild Cards will occur or how they will impact the world, our businesses and our lives. As leaders of our lives, families and businesses and communities, we need to deal with Wild Cards and the changes that come with them now and into the future.

Wild Cards are a part of business and life. As leaders, we have to learn to deal with what comes our way. 

Establishing or renewing your core values can be a valuable first step in transforming your business and life.

One of the clients I have been working with relies heavily on customers physically visiting their property. It is clearly a time for them to pivot, and they wanted a new strategic plan that helped them rethink what is possible in a time of long-term business uncertainty. After the initial in-take and assessment, I recommended that they establish their core values. We start at two levels 1) Each individual employee should establish their core values, and 2) The company also creates core values for the organization.

I have also been “assigning” a core values exercise to my individual coaching clients. There are a number of core values lists out there you can use to establish your core values; however, I prefer that businesses and leaders create their own core values. It is really important to get excited about and connect with your core values. You also need to own them. So, have a little fun with this as a person, family, team or business and create something that energizes and excites you!

The coaching tool I am giving to you all as a download in this blog post is typically used for teams or small businesses. However, you can use the same steps as an individual, family or group of leaders.

5 Simple Steps to Creating Your Core Values

  1. Core Values Uncensored: Forget the Norm & Bravely Brainstorm
  2. Create a “Top 5” List
  3. Work Together to Make the Core Values Better
  4. Reflect, Revise & Test to Find the Best
  5. Choose How to Use Your Core Values

Download the FREE “How to Create Core Values” Coaching Exercise Below!

Why are core values important in business? 

Core values are the beliefs and principles that help guide your present while laying the foundation for your future. Consumers are increasingly loyal to businesses they can identify with, relate to and believe in because they want a sense of purpose and connection when buying goods and services. 

On an individual level, core values represent what we believe, how we behave and who we are. Our values influence everything ranging from how we show up at work to who we choose as friends.

Think of core values like this:  An apple has five chambers at its core.  Each chamber holds a seed that possess important elements for the regeneration of future apple crops.  Seeds hold the keys to a healthy and thriving future. Core values are similar to seeds in that they can help individuals and businesses regenerate themselves to grow the future they desire. 

In both business and life, core values should serve as foundational guidelines we use to make decisions, guide behaviors and influence strategic directions. Core values establish both the present and the future when it comes to business, leadership and life.

Go Wild & Have Fun Creating Your Core Values!

Dr. Connie

Download the FREE “How to Create Core Values” Coaching Exercise Below & Join Wild’s Email List to Receive Coaching Tools, Exercises and Ideas Designed to Help You Create Your Desired Future!

PS: Let me know how it goes! I would love to hear from you!!

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