It’s time to create a future where business is truly sustainable and people around the planet thrive.
There are so many great possibilities around this right now, and so many companies are creating business models that are good for people, the planet, and the bottom lines. Wild Innovation is thrilled to be working with a company focused on creating a more sustainable future. More on that later! 🙂
What are you doing to help create more a prosperous and sustainable future?
It’s official! Amazon Pharmacy has launched, and it is already available in places like Nebraska! Amazon makes it easy, and filling your prescriptions will be more seamless than ever as they continue to use their insights, resources and business philosophies to serve consumers in ways we don’t even know we want – yet.
I began talking and writing about the evolution of healthcare several years ago. My obsession with how Amazon does business, while shaping the future, has been the subject of many keynotes and publications.
It was an honor to talk about the future of healthcare at the annual meeting of the Western Healthcare Alliance (WHA) in a 2019, which included both a keynote and post-keynote coaching circles. The final part of this conference engagement included executive coaching sessions and interviews with 20 leaders. We talked a lot about the changes happening in healthcare at that time. I learned a lot from those leaders, and they were already challenged by the changes and growing number of competitors.
The signs indicating that Amazon was building its capacity to disrupt healthcare have been evident for quite sometime. One of the slides from my WHA keynote demonstrated some of the moves Amazon was making to achieve their goals in this space, and the acquisition of Whole Foods and PillPack were two of those strategic investments. Both of those moves were in addition to the already established mammoth market share of Prime memberships (pre-COVID) as well as the smart speaker market.
Jeff Bezos is the ultimate think like a futurist and act like an entrepreneur leader. I would love the opportunity to tap into his business mind because he was shaping the future from the very beginning. It may be a challenge to get him to sit down for an interview because estimates have him making more than $220,000 per minute.
Companies can learn a lot from the four principles Amazon has lived – and grown by – since day one, and I have used their principles to help other leaders think about ways they can lead like a Futurist while acting like an entrepreneur:
The connected world is not going away any time soon, and the implications with the growing longevity economy are staggering! As you can all imagine, my keynotes and workshops have been delivered as webinars for the past few months, and one of the areas I am really diving into is the longevity economy. According to the AARP, the longevity economy is expected to balloon to over $28.2 trillion by 2050. My Futurist mind can’t wrap its head around how many more prescriptions will be filled in that time – in the U.S. alone!
What about the Costs to Humanity and the Environment?
The AP conducted a comprehensive study of the palm oil industry, and not surprisingly – rape, abuse, healthcare challenges and lack of financial security are rampant. Agricultural workers, especially women, have been exploited for a long, long time. I first learned about these abuses while studying natural resources and entomology at both the undergraduate and graduate levels – and that was in the 1990’s. The pesticide poisoning and abuse inflicted on agricultural workers in rural areas is very real. This type of abuse is part of the food, pharmaceutical and cosmetics supply chain many of us take for granted every day. The people who grow, harvest and make the products and pharmaceuticals shipped and used around the world are suffering – and so are their families. The women who work in these situations have no choice, no voice and no hope. We must do more for the rights of workers – especially women – who are exploited and attacked while trying to make a living. True prosperity does not exist if wealth and power for a few come at the expense of so many.
A New Economy: Prosperity for All
We can and must to better – I am not sure what it all looks like or exactly how we get there; however, there has to be an economic system that moves towards a more purposeful and prosperous future for all.
What do you think? How can we create a new economic system that benefits more people as well as the planet?
Trends don’t look good for creatures, big and small, around the world. Predictions estimate that Australia’s mass wildfires have now killed one billion animals…and counting.
The knowledge of mass extinctions is not new. The planet’s flora, fauna, animals and natural resources have been under duress for quite sometime. As the number of humans increase-the amount and quality of wildlife habitat decreases.
There is nothing that happens in rural landscapes that does not effect wildlife. The tie between human community and the biotic community is tighter than ever before.
Dr. Larkin Powell Professor of Conversation Biology, School of Natural Resources, University of Nebraska-Lincoln
The truth is that we are all connected. Larkin provides an example of seeing flowers being produced in Columbia that are ultimately purchased in places like Nebraska. We also talk about chocolate and coffee. Much of what we consume travels a long way to find our plates!
What does this mean? None of us are removed from the tragic fires in Australia.
Larkin notes that there are long-term concerns about extinctions. I talk about a strategic foresight tool, Future Users, and propose that generations living on the planet today (including that of my children) will see mass extinctions in their lifetimes. Australia is only the beginning. Go ahead and add polar bears, bees, cheetahs, elephants and many, many more to the list.
As we see the continued psychographic (wants, needs and desires) shifts in the human population…
We definitely have to put sustainability at the forefront.
We all need to do better, including me and my family. A more prosperous future for all, including women, depends on humanity having -and taking care of- this wonderful planet. The time for future-focused leadership and innovation, with a focus on sustainability, is NOW!
Dr. Jim Cavaye, Professor of Regional Community Development at the University of Southern Queensland, was one of our Faculty Fellows at the Rural Futures Institute. I wish Jim and everyone in Australia all the best as they move forward in this very challenging situation. Jim: We are here for you friend!
I tried to find what legitimate information on to donate to relief efforts in Australia. I found this news site in Australia that may be useful. If you know of legitimate places people can help, please share!
Prayers and Love to You Australia!
Check out the interview with Dr. Larkin Powell by clicking on the link below:
Larkin Powell, Professor of Conservation Biology at the University of Nebraska–Lincoln, talks with Dr. Connie about the opportunities within ecotourism, humanity’s affect on wildlife and natural landscapes, the benefits of precision agriculture for animal habitats, the possibility of mass extinctions of wildlife in the coming decades and more.
Check out our latest Rural Futures podcast episode with Robin Jourdan. Robin is a great friend and fellow futurist who has recently been named a Fellow by Association of Professional Futurists. Robin talks about Generation Alpha…the children of Millennials (and some of us late bloomers in Gen X)…and about being a futurist and leader in a world that is changing rapidly.
Can you imagine airspace as an income source? What is the future of autonomous (and flying) vehicles? How can we incorporate sustainability into all we do? Robin spent 25 years in the automotive industry and has some amazing insights on this topic! Enjoy the episode!!
PS: There is now a 2 passenger drone that may be available to consumers sooner than you think!