If you have been following my blog, you know I am enrolled in Ali Brown’s online Elevate Your Business program. The following article by Ali is really helpful to anyone looking to make a great first impression on their target audience. Best of all, she suggests having fun while generating great headlines! More evidence that fun and business do go together!
Go Wild, Get Creative and Have Fun Making Amazing Headlines!
PS: Click here to learn more about the Elevate!
In the world of marketing, your first impression – your headline – can lead to either sales success…or failure. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours).
Not only can headlines grab attention, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Remember, you want to go for a bold statement that the reader can’t pass up!
Here are 9 easy headline formulas I use all the time:
1. The Question:
“Are You Worried About Your Financial Future?”
A question automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further just to find out what answer or solution you provide. Again, make sure the question focuses on the reader’s interest, not yours. A bad example would be: “Do You Know What New Product We’ve Created This Year?” (No one cares but you!)
2. The How-To:
“How to Get Thinner Thighs in 30 Days”
How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with “How to….”) Think of the results your product/service offers and then try creating some “how to” headlines.
3. The Testimonial:
“Jane Smith’s Consulting Is Pure Magic – Our Sales Have Increased by 30%!”
Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients’ information (as much as they are comfortable with) such as name, city, state, business name, etc.
4. The Command:
“Boost Your Business Today!”
Turn your most important benefit into a commanding headline. A few examples are: “Make More Time for Your Family,” “Look Younger Instantly!” and “Get New Clients This Month.”
5. The News:
“Introducing Our New ‘Rest-Assured’ Tax Service!”
Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make their life or business better.) Don’t try to make news out of something that’s not.
6. The Promise:
“Give Me 3 Days, and I’ll Show You and Your Partner How to Have the Relationship of Your Dreams”
I first used this formula years ago with my Online Success Blueprint Workshop sales page, and then I suddenly started seeing it everywhere, especially for other live events. It’s a good one!
7. The Secret:
“REVEALED: How Any Solopreneur Can Use Email to Leverage Their Business and Make an Extra $5,000+ a Month… Easily and Consistently”
Everybody loves being let in on a little secret. I’ve used variations of this headline through the years, and it’s always been very effective. It says it all…who it’s for, what they’ll learn, and what type of results they can get if they use my methods.
8. The Number:
“7 Secrets of the Super-Wealthy That You Can Start Using today to Build Your Own Portfolio of Riches”
People love numbers. That’s why you see so many magazine covers promoting articles like “The 3 things your husband’s not telling you” and “101 great fashion finds for spring”. Numbers tell us exactly what we’re going to get, making the statement more digestible and believable. (And some studies show people prefer odd numbers to even ones.)
9. The Who-Else:
“Who Else Wants to Work at Home in Their Pajamas and Make a Million?”
This encourages the reader to jump on the bandwagon. If everyone else is doing it, don’t you want to also?
Take Your Time With Headlines. They’re Not Always Easy
Headlines are often the most difficult part of any sales letter or marketing piece. In fact, I typically spend a good 15 minutes brainstorming before I arrive at a single headline. Set a timer and have fun doing it with these formulas. Do not censor yourself, just be outrageous and then when the timer goes off go back and see which ones are usable. If you’re stuck, another trick is to write the rest of your piece first. Then scan what you have written—your headline may be hiding within!
Question: What great headline are you using for your business right now? I’d love to see it below. ~Ali
“Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Success Secrets for Entrepreneurial Women” at www.AliBrown.com”
Today is your LAST CHANCE to catch Entrepreneur mentor Ali Brown‘s Encore Presentation of her free
“Marketing Mastery Workshop”.
This was Ali’s last teaching event of the year, and thousands
joined the live event (I was one of them!) But Ali and her team heard from many
participants who weren’t able to attend due to technical
difficulties. So, Ali’s decided to make an Encore Presentation
available at no charge, but only for a limited time…
The event will air TODAY, Thursday October 17,
and you get to choose which times work best for you.
Go here to request complimentary access and select your preferred
Here’s what you’ll dive into during this 6-HOUR online event:
* Step-by-step video tutorials to help you dramatically INCREASE
your marketing and sales results using your computer and phone
(to the tune of tripling $$$ your current income.)
* Quick ideas for generating fast cash with your business… while
you also work the “slow and steady” angle for long-term success.
(Most clients Ali works with want to both generate quick cash
infusions while they also build their website, grow their list,
* How to take FREE tools you are already using–like Facebook–and
make them start working FOR you (not just wasting your time).
Just one tip she’ll share could help you reach 10,000+ more
prospects with your very next post!)
* Advice from Ali and her team of Elevate coaches to refine your
marketing strategies, what to sell, what to charge… and more!
BONUS: All attendees will receive Ali’s BRAND NEW Marketing
Mastery Success Kit… for FREE. During your day together, you’ll
receive direct access to all of her best how-to cheat sheets,
templates, checklists, and scripts that you can use in your
business right away!
Go Wild with Ali Brown!
P.S. This Encore Presentation won’t be a typical replay. You’ll
have a real-time chat roll while the workshop airs, and several
chances to win a $200 gift certificate to Amazon. To request
complimentary access to the special Encore Presentation, go here.
Ask Greg Peterson!
Thanks to our amazingly innovative Administrative Support Associate, Deb Heidzig, the Kimmel Education and Research Center will be hosting Greg Peterson (one of the famous Peterson brothers) at the 2013 Apple Jack Festival!
Greg Peterson is a 2013 graduate from Kansas State University where he majored in Agricultural Communications and Journalism. He grew up on a diversified family farm near Assaria, KS with his parents, 2 brothers, and sister. He has always enjoyed working on the farm and being an advocate for agriculture. In June of 2012, Greg and his brothers released a video on YouTube entitled, “I’m Farming and I Grow It.” It quickly went viral, receiving over 8 million views. Since then Greg and his brothers have released 2 more videos and have now eclipsed 25 million total views on YouTube. The videos have given Greg many opportunities around the country to talk about agriculture and he is passionate about the future of the industry.
That’s right….25,000,000 views on YouTube! To see the viral videos from the Peterson Brothers, check out their YouTube Channel: http://www.youtube.com/user/ThePetersonFarmBros
And, visit Kimmel’s blog (KimmelTV.org) for more updates about Greg’s performances as well as other information about Apple Jack and our Extension programs!
Going Wild!! about meeting Greg and learning even more about how he and his brothers have had fun using their passion and purpose to educate people and build a business!