Tune in to 1110 KFAB this Wednesday!

My radio connection, Clint Bellows, invited me to “appear” on 1110 KFAB this Wednesday afternoon!  Tune in after 2:30 PM and join the conversation about leading your own life with purpose, passion and fun!

You can listen live by going to KFAB.com.  Looking forward to having a great conversation on Wednesday!

Go Wild with KFAB!

-Dr. Connie

 

Megatrend 1: The Rise of the #GigEconomy

The rise of the entrepreneurial individual, and what is currently referred to as the Gig Economy, will create new challenges and opportunities for distance learning administrators.  How can institutions of education help learners create value for traditional employers and for their individual brands?   If not as many people are investing in education to land a full-time job, what does this mean for higher education?

An emerging trend, the rise of global joblessness (International Labour Office, 2014), is supporting the growth of the Gig Economy while creating a need for the marketing of talents and skills in new and meaningful ways.   The number of large employers is predicted to shrink in the future causing people to find new and inventive ways to make a living.  The ability to sell, purchase and promote goods and services as well as individual brands on the Web has created a need for education to add value to the lives of learners in innovative ways.  People are increasingly defining success for themselves, which does not always include a college degree and a 9-5 job.  In many ways, it is now much cooler to be a successful start-up entrepreneur, famous blogger or YouTube sensation than a person working in a full-time job.

One common denominator will remain the same:  People need to be found on the already crowded World Wide Web.  They have to build their brands and levels of influence to strengthen both credibility and success.  Educational institutions should keep a close eye on the rise of businesses like Fiverr.com and the use of Twesumes (Twitter + Resume = Twesume = a resume in 140 characters or less) to land jobs or gigs (thus, the #GigEconomy).

Leaders should also consider building their brands, as well as those of students, faculty and alumni.  The rise of social networks and technology has enabled people to both learn and teach at anytime from any place.  These same tools have helped people create their own businesses and design their lives in ways that best suit them, which supports the Living with Purpose and Meaning megatrend.  Life purpose is shaping everything from healthcare to education.

9 Easy Headline Formulas from the Famous Ali Brown!

If you have been following my blog, you know I am enrolled in Ali Brown’s online Elevate Your Business program.  The following article by Ali is really helpful to anyone looking to make a great first impression on their target audience.  Best of all, she suggests having fun while generating great headlines!  More evidence that fun and business do go together!

Go Wild, Get Creative and Have Fun Making Amazing Headlines!

-Dr. Connie

PS:  Click here to learn more about the Elevate!

In the world of marketing, your first impression – your headline – can lead to either sales success…or failure. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours).

Not only can headlines grab attention, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Remember, you want to go for a bold statement that the reader can’t pass up!

Here are 9 easy headline formulas I use all the time:

1. The Question:
“Are You Worried About Your Financial Future?”

A question automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further just to find out what answer or solution you provide. Again, make sure the question focuses on the reader’s interest, not yours. A bad example would be: “Do You Know What New Product We’ve Created This Year?” (No one cares but you!)

2. The How-To:
“How to Get Thinner Thighs in 30 Days”

How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with “How to….”)  Think of the results your product/service offers and then try creating some “how to” headlines.

3. The Testimonial:
“Jane Smith’s Consulting Is Pure Magic – Our Sales Have Increased by 30%!”

Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients’ information (as much as they are comfortable with) such as name, city, state, business name, etc.

4. The Command:
“Boost Your Business Today!”

Turn your most important benefit into a commanding headline. A few examples are: “Make More Time for Your Family,” “Look Younger Instantly!” and “Get New Clients This Month.”

5. The News:
“Introducing Our New ‘Rest-Assured’ Tax Service!”

Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make their life or business better.)  Don’t try to make news out of something that’s not.

6. The Promise:
“Give Me 3 Days, and I’ll Show You and Your Partner How to Have the Relationship of Your Dreams”

I first used this formula years ago with my Online Success Blueprint Workshop sales page, and then I suddenly started seeing it everywhere, especially for other live events. It’s a good one!

7. The Secret:
“REVEALED: How Any Solopreneur Can Use Email to Leverage Their Business and Make an Extra $5,000+ a Month… Easily and Consistently”

Everybody loves being let in on a little secret. I’ve used variations of this headline through the years, and it’s always been very effective. It says it all…who it’s for, what they’ll learn, and what type of results they can get if they use my methods.

8. The Number:
“7 Secrets of the Super-Wealthy That You Can Start Using today to Build Your Own Portfolio of Riches”

People love numbers. That’s why you see so many magazine covers promoting articles like “The 3 things your husband’s not telling you” and “101 great fashion finds for spring”. Numbers tell us exactly what we’re going to get, making the statement more digestible and believable. (And some studies show people prefer odd numbers to even ones.)

9. The Who-Else:
“Who Else Wants to Work at Home in Their Pajamas and Make a Million?”

This encourages the reader to jump on the bandwagon. If everyone else is doing it, don’t you want to also?

Take Your Time With Headlines. They’re Not Always Easy

Headlines are often the most difficult part of any sales letter or marketing piece. In fact, I typically spend a good 15 minutes brainstorming before I arrive at a single headline. Set a timer and have fun doing it with these formulas. Do not censor yourself, just be outrageous and then when the timer goes off go back and see which ones are usable. If you’re stuck, another trick is to write the rest of your piece first. Then scan what you have written—your headline may be hiding within!

Question: What great headline are you using for your business right now? I’d love to see it below. ~Ali

“Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Success Secrets for Entrepreneurial Women” at www.AliBrown.com

I Need Your Help before Friday!!

I need your fresh insights about confidence before Friday? Why??

Clint Bellows, a man I truly admire, invited me to be a guest on the Tom Becka show this Friday at 3:30 PM. Clint is hosting the show, and I am starting to get my thoughts on confidence, leadership and coaching together. Your ideas, perspectives and experiences will make this radio experience on the Mighty 1290 a much richer experience for listeners.

Here’s a question to get the conversation started:
What do you do to strengthen your confidence and the confidence of others?

I would love to hear from you!

Go Wild with Confidence!!
-Dr. Connie

Jagger’s fun and amazing drawing represents my feelings about being on the show (I am so proud of my little artist):

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What Does a New Year Mean?

I am writing this post with only a few hours left in 2013. My daughter just asked, “What does New Year’s mean?”

For my family, New Year’s Eve is a time for fun, reflection and anticipation. We started the day by celebrating at the zoo, which was fun. Now, it is time to reflect on 2013 by showing gratitude about the opportunity to be together as a family while giving thanks for our many blessings. Then, we need to get excited about welcoming 2014!

The new year presents the perfect opportunity to teach kids about setting their own goals and intentions. As a parent, I love the challenge and opportunity of teachable moments related to helping my kids find meaning in their lives while taking risks to pursue their dreams.

I usually start by asking myself and my family a few coaching questions focused on helping all of us realize the great times we shared as we approach the end of yet another amazing year:

What do you have to celebrate? What goals did you reach? What adventures did you take? What are your favorite memories? What did you like doing?

As we count down the hours, I have to ask myself and everyone reading this:

What do you want your life to look like in 2014?

My husband and I already co-created a list of intentions for 2014. We need to refine them a bit and work with the kids to do the same. I will post a coaching tool focused on setting true intentions (and living your life in full color) on AskDrConnie.com and KimmelTV.org tomorrow.

Get Ready to Go Wild in 2014!
-Dr. Connie

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