One of my favorite things to do is work with leaders who are eager to shape the future. I especially enjoy working with leaders in the $3 trillion healthcare space. Why? Their world is being disrupted at an increasingly rapid pace, and many leaders in this important industry are doing what they can to innovate and shape the future. I also appreciate the fact that women comprise a large portion (approximately 75%!) of the healthcare industry. When I help hospitals and other other healthcare organizations reinvent their futures, I am helping female leaders, their families and their communities. Thanks Western Healthcare Alliance and all involved for taking on this important conversation about leading innovation to help build a better future for all the people and communities your serve.
The tools and technologies that help people create their own businesses and design their lives in ways that best suit them, are also fueling Megatrend #2: Living with Purpose and Meaning. Purposeful living is shaping everything from healthcare to education.
Our society is quickly evolving into an era characterized by shared purpose and meaning. Personal fulfillment is a growing trend in business and entrepreneurship. People are looking to decrease their levels of stress and strengthen their healthy habits while finding greater fulfillment.
Ben & Jerry’s is an example of a company that integrates purpose and meaning into its core existence by creating “linked prosperity” for everyone involved with the business. The company supports “linked prosperity” by establishing and aligning social, product and economic missions (benjerry.com/values).
The Living with Purpose and Meaning megatrend will continue to grow as the global population increases and places more demands on the planet’s limited natural resources. What does this mean for female entrepreneurs? They may be able to grow by connecting to people through purpose and meaning. Technology may be one way future-focused entrepreneurs can holistically add more purpose and meaning to the lives of both clients and employees.
For example, a forecast by Carbone and Nauth in The Futurist (2012) describes the evolution of the “cloud” from a repository or information to an intelligent resource that can help make decisions and provide assistance. They discuss the cloud evolving from a place to store data to an intelligent resource that will actively help people improve their lives:
Virtual agents will migrate from being an automated form of phone-based customer service to a personalized form of support and assistance that provides information and—more importantly—performs useful tasks. For example, such agents might design a weekly menu based on a family’s health profile, fitness goals, and eating preferences, and automatically order ingredients.
This forecast provides an example of how entrepreneurs can use technology to help their organizations innovate with a focus on the future. A transition from cloud-based computing to cloud-based living and learning is an opportunity for female entrepreneurs to create new profit centers and customer experiences while strengthening employee engagement in a more holistic manner.
Three trends supporting the Living with Purpose and Meaning megatrend include: 1) minimalism, 2) life increasingly flowing together instead of being compartmentalized into work, family, recreation, etc., and 3) the quest for greater well-being, health and vitality.
Minimalism is one of the trends shaping the Living with Purpose and Meaning megatrend because people are seeking less stuff and more life. Trend-setting places like the Silicon Valley have embraced minimalism, and this approach to living is influencing everything from living spaces, to workplaces and web design.
People are increasingly learning and living on the go in both the virtual and physical senses, which blurs the lines between family, self-care, work and play. Research has demonstrated that happiness is a precursor to success. These findings question the view that hard work will lead to success, which eventually leads to happiness. Raising levels of positivity in the present creates a “happiness advantage” in the brain, leading to better outcomes in the areas of education, business and well-being. To learn more, check out Shawn Achor’s 2011 TED Talk: The Happy Secret to Better Work.
How do these trends influence entrepreneurship? As more people want to connect with their purpose, find meaning in their lives, and increase their vitality, businesses and communities should take a more people-centered approach focused on meaning, well-being and the mind-body connection, supported by the right social networks, experiences and technologies. A few ideas might include:
Integrating holistic, healthy living and self-care principles into business practices in an effort to create better employee and customer experiences and to create more value in products and services.
Providing coaching for employees to help them uncover their purpose and to create strategies and structures to support meaningful actions designed to improve their careers and lives.
Adding physical activity and fun into the workday in an effort to stimulate creativity, decrease stress, build camaraderie and strengthen overall wellness.
It’s time to focus on the whole person and what life means to each individual. Helping people find their fulfillment, purpose and definition of success may provide future-focused leaders and entrepreneurs with tools to innovate their organizations and communities. Businesses should find new ways to add increased value to the lives of customers, employees and families. People can choose where they want to work, shop and live. They also choose how to invest their time and money. Businesses that add the most value, including those in rural areas, will have the competitive advantage.
Coaching Tips for Female Entrepreneurs:
Develop a clear purpose.Clarity of purpose creates a meaningful path to success. A great coaching tool to use: Create a vision board with your “why” in mind.
Define core values. A business should develop core values that truly represent its brand. Empowered consumers connect with brands and businesses that have core values similar to their own. Outline the core values of your business and what each value means. A great strategic plan can evolve from clear core values. Create visual images for each value and make your values public. Share them with world. They help tell your story.
Make self-care a priority.Physical, mental and spiritual health and well-being are all important. Successful entrepreneurs and their teams need time for creativity and a lot of energy to grow their ventures!
Get positive.A positive mindset has been scientifically proven to support everything from creativity and innovation to increased sales and employee engagement. If you need more help learning how to be more positive, begin coloring your way to happiness with Blue the Bee Learns to Be Happy! (Reimers-Hild and Wetizenkamp, 2015).
Practice gratitude. Keep a physical or digital journal and write in it daily. Writing down 3-5 things you are grateful for everyday will help your brain focus on the positive while helping your notice new opportunities!
Share the stories that enhance the brand with your team and your customers. Use social media platforms to create and present meaningful content worth reading and sharing. People connect with experiences and stories behind the products and services they use!
HAVE FUN! Fun is absolutely invaluable. It decreases stress and improves relationship. Fun is also a foundation to creativity and innovation. This is an area I expand upon in my first book, Go Wild with Confidence! (Reimers-Hild, 2013).
Check out the video below focusing on Megatrend 2: Living with Purpose and Meaning. And, let us know what you are doing to improve your life.
Go Wild with Your Future! And, as always-Be YOU and Do Something Cool!
Granted, Fred usually gets pretty upset when I get the suitcase out and start packing. But, this was the first time he actually sat in it! Animals have great instincts, and he is sharing an important message with me.
It has been a busy couple of months and it is now time to do some “Spring Cleaning” of life, which includes my home, office and vehicle! I need to clean out the old so I make room to invite in the new. An all around freshening up of my Inner Leader is in order!
How do you go about “Spring Cleaning” your life and work? How do you Spring Clean your Inner Leader to make room for innovation in family, work, business and life?
The rise of the entrepreneurial individual, and what is currently referred to as the Gig Economy, will create new challenges and opportunities for distance learning administrators. How can institutions of education help learners create value for traditional employers and for their individual brands? If not as many people are investing in education to land a full-time job, what does this mean for higher education?
An emerging trend, the rise of global joblessness (International Labour Office, 2014), is supporting the growth of the Gig Economy while creating a need for the marketing of talents and skills in new and meaningful ways. The number of large employers is predicted to shrink in the future causing people to find new and inventive ways to make a living. The ability to sell, purchase and promote goods and services as well as individual brands on the Web has created a need for education to add value to the lives of learners in innovative ways. People are increasingly defining success for themselves, which does not always include a college degree and a 9-5 job. In many ways, it is now much cooler to be a successful start-up entrepreneur, famous blogger or YouTube sensation than a person working in a full-time job.
One common denominator will remain the same: People need to be found on the already crowded World Wide Web. They have to build their brands and levels of influence to strengthen both credibility and success. Educational institutions should keep a close eye on the rise of businesses like Fiverr.com and the use of Twesumes (Twitter + Resume = Twesume = a resume in 140 characters or less) to land jobs or gigs (thus, the #GigEconomy).
Leaders should also consider building their brands, as well as those of students, faculty and alumni. The rise of social networks and technology has enabled people to both learn and teach at anytime from any place. These same tools have helped people create their own businesses and design their lives in ways that best suit them, which supports the Living with Purpose and Meaning megatrend. Life purpose is shaping everything from healthcare to education.
It’s the perfect day for writing. The snow is falling and the new year is full of positive energy and gratitude!
If you are contemplating your resolutions or goals for 2014, my updated SMARTER Intentions and Authentic Goals Coaching Guide may be of use. It is designed to help get you started or to help you refine what you may have already established.
Intentions influence our actions and behaviors. If intentions are established with awareness, truth, and meaning, they help us experience a life filled with passion and personal fulfillment. Lack of understanding around our true intentions often causes frustration and confusion, which is one reason people oftentimes do not achieve their goals. Many goals are written; however, they are not established with honest intent. It’s time to get brutally honest about your true intentions so you can achieve authentic goals.
Intentions have the power to strengthen your Inner Leader and help you move forward in a meaningful way as long as they represent what you truly want to accomplish and experience. Honest intentions, based on personal fulfillment and purpose, can also keep you motivated and focused while measuring progress and celebrating success.
What we truly intend will happen, so I use this coaching guide to encourage my clients to create SMARTER Intention Statements that support their personal vision. So, what exactly are SMARTER Intentions? They are statements designed to help you achieve your vision while holding your accountable and having some fun along the way because they are Super Cool, Measurable, Achievable, Relevant, Time Bound, Evolved, and Rewarded.
The SMARTER Intentions and Authentic Goals coaching guide can easily be downloaded via the web by going to the University of Nebraska Extension Kimmel Education and Research Center Digital Commons site. Simply click on: SMARTER Intentions and Authentic Goals.
Go Wild with your SMARTER Intentions and have a VERY HAPPY NEW YEAR!
We are living organisms, right? Plants and trees need sunlight, water, and nutrients. So do we. If you want to grow as a leader, grow your business, grow your family and grow your life, focus on your your health and well-being by being a tree! Get some sun, drink lots of water and eat for nutrition and health! Make sure to get move those branches too. Exercise is great for the mind, body and soul. And of course, have some fun!!
If you need help with changing your life, contact me. I am here to help!
Go Wild! -Dr. Connie
Certified Professional Coach, Independent Consultant with Arbonne International and author of the soon to be New York Times Best Selling Book, Go Wild with Confidence! Available on Amazon by going to: http://amzn.com/1467949329