The Future of Women & Megatrend 3: The Decentralized Global Marketplace

Business is in the age of the “Empowered Consumer” who has a buffet of buying choices. Empowered consumers decide how they want to purchase goods and services. Big Data [collecting information (data) from multiple sources to detect trends, identify patterns and make decisions] is one tool that can be used to develop marketing campaigns, study human behaviors and determine patterns. It is also being used to examine and redesign various areas of the consumer experience.

Entrepreneurs and leaders can use Big Data to capitalize on consumer patterns and demands while creating more customized consumer experiences. Data is collected with every click, and some metrics can be used almost immediately. In 2014, Black Friday was November 28. Data from IBM’s U.S. Retail Black Friday Report was available almost immediately and was published on December 2, 2014. According to IBM, online Black Friday sales grew by 9.5 percent from 2013 to 2014. Retail ecommerce (orders via computer) and mcommerce (orders via mobile device) are predicted to increase by double-digit margins well into 2018 (eMarketer, 2014). Data demonstrates the continued growth of the digital marketplace, and rural businesses must find ways to capitalize on these trends.

The world is fast-becoming an “Add to Cart” society for anything and everything. Individuals are creating local, national and global communities of meaning and change that are self-selected and self-formed. Many of these same individuals are transforming commerce and communities in new and innovative ways.   The definition of community is not limited to a physical location. Technology, combined with the need for meaning, self-expression and self-actualization, has created an increasingly decentralized marketplace.

People are choosing how to meet virtually, and when, where and whether or not to meet face-to-face. They are also connecting around common causes. Commerce, along with so many other areas of life, is becoming increasingly decentralized. Savvy consumers seek and create value they crave to transform their lives. Technology enables the delivery of information, goods and services anytime, anywhere, and from anyone in a way that makes sense while adding value to the lives of consumers.

For example, companies like Stitch Fix (http://www.StitchFix.com) initially get to know their customers with a personal style quiz and continue to gather information about the clientele every month by sending them personalized clothing selections. Orders are delivered to clients and customers pay only for what they keep. Stitch Fix tracks the feedback on likes and dislikes after every shipment and learns how to better serve its customers with the data it continuously collects.

Consumer demands are shaping the marketplace and future trends. Empowered consumers want unique experiences that add value to their lives. Future-focused leaders and entrepreneurs who ask and answer not, “What is the lifetime value of a customer?” but rather, “What value can we add to a lifetime?” will be in a better position to compete in the increasingly decentralized marketplace.

Coaching Tips for Female Entrepreneurs and Leaders:

  • Connect and work together online and offline. Build your support network to generate ideas and get help growing your business.  The most successful entrepreneurs and leaders help one another.  I see this all of the time with authors too!  They promote one another while helping each other grow their businesses and ideas.
  • Get rid of assumptions and use data to make decisions. Take a few ideas from places having success in the marketplace, such as Stitch Fix.

Future-Focused Entrepreneurs and Leaders:  

Take Action with Cooperation, Creativity and Purpose

Interestingly enough, the hottest jobs at Facebook require a “human touch.” Why? Facebook is looking for people who can close sales because its revenue relies heavily on ads (Anders, 2014). Perhaps the most future-focused entrepreneurial leaders are blending “high human touch” with “high-tech” in new and interesting ways that holistically add value to the lives of others.

Future-focused, entrepreneurial leaders can use megatrends and technology to change the game of life. One person cannot do it alone in a world that continues to change at an increasingly rapid pace; rather, rural entrepreneurs should innovate in communities with a spirit of cooperation, creativity, and purpose. Together, with a common purpose, female entrepreneurs and leaders can examine megatrends, utilize emerging technologies, and monitor analytics while creating meaningful experiences and innovating rural businesses in ways not yet imagined.

Go Wild with the Decentralized Global Marketplace!   Watch the video below for more details on how you can innovate your companies and communities with cooperation, creating and purpose!

-Dr. Connie

PS:  Share your thoughts, ideas and actions with the Ask Dr. Connie community.  We would love to hear from you!

 

The Future of Women & Megatrend #2: Living with Purpose and Meaning

The tools and technologies that help people create their own businesses and design their lives in ways that best suit them, are also fueling Megatrend #2:  Living with Purpose and Meaning. Purposeful living is shaping everything from healthcare to education.

Our society is quickly evolving into an era characterized by shared purpose and meaning. Personal fulfillment is a growing trend in business and entrepreneurship. People are looking to decrease their levels of stress and strengthen their healthy habits while finding greater fulfillment.

Ben & Jerry’s is an example of a company that integrates purpose and meaning into its core existence by creating “linked prosperity” for everyone involved with the business. The company supports “linked prosperity” by establishing and aligning social, product and economic missions (benjerry.com/values).

The Living with Purpose and Meaning megatrend will continue to grow as the global population increases and places more demands on the planet’s limited natural resources. What does this mean for female entrepreneurs? They may be able to grow by connecting to people through purpose and meaning. Technology may be one way future-focused entrepreneurs can holistically add more purpose and meaning to the lives of both clients and employees.

For example, a forecast by Carbone and Nauth in The Futurist (2012) describes the evolution of the “cloud” from a repository or information to an intelligent resource that can help make decisions and provide assistance. They discuss the cloud evolving from a place to store data to an intelligent resource that will actively help people improve their lives:

Virtual agents will migrate from being an automated form of phone-based customer service to a personalized form of support and assistance that provides information and—more importantly—performs useful tasks. For example, such agents might design a weekly menu based on a family’s health profile, fitness goals, and eating preferences, and automatically order ingredients.

Weekly Menu

This forecast provides an example of how entrepreneurs can use technology to help their organizations innovate with a focus on the future. A transition from cloud-based computing to cloud-based living and learning is an opportunity for female entrepreneurs to create new profit centers and customer experiences while strengthening employee engagement in a more holistic manner.

Three trends supporting the Living with Purpose and Meaning megatrend include: 1) minimalism, 2) life increasingly flowing together instead of being compartmentalized into work, family, recreation, etc., and 3) the quest for greater well-being, health and vitality.

Minimalism is one of the trends shaping the Living with Purpose and Meaning megatrend because people are seeking less stuff and more life. Trend-setting places like the Silicon Valley have embraced minimalism, and this approach to living is influencing everything from living spaces, to workplaces and web design.

People are increasingly learning and living on the go in both the virtual and physical senses, which blurs the lines between family, self-care, work and play. Research has demonstrated that happiness is a precursor to success. These findings question the view that hard work will lead to success, which eventually leads to happiness. Raising levels of positivity in the present creates a “happiness advantage” in the brain, leading to better outcomes in the areas of education, business and well-being.  To learn more, check out Shawn Achor’s 2011 TED Talk:  The Happy Secret to Better Work.

How do these trends influence entrepreneurship? As more people want to connect with their purpose, find meaning in their lives, and increase their vitality, businesses and communities should take a more people-centered approach focused on meaning, well-being and the mind-body connection, supported by the right social networks, experiences and technologies. A few ideas might include:

  • Integrating holistic, healthy living and self-care principles into business practices in an effort to create better employee and customer experiences and to create more value in products and services.
  • Providing coaching for employees to help them uncover their purpose and to create strategies and structures to support meaningful actions designed to improve their careers and lives.
  • Adding physical activity and fun into the workday in an effort to stimulate creativity, decrease stress, build camaraderie and strengthen overall wellness. 

It’s time to focus on the whole person and what life means to each individual. Helping people find their fulfillment, purpose and definition of success may provide future-focused leaders and entrepreneurs with tools to innovate their organizations and communities. Businesses should find new ways to add increased value to the lives of customers, employees and families. People can choose where they want to work, shop and live. They also choose how to invest their time and money. Businesses that add the most value, including those in rural areas, will have the competitive advantage.

Coaching Tips for Female Entrepreneurs:

  1. Develop a clear purpose. Clarity of purpose creates a meaningful path to success. A great coaching tool to use: Create a vision board with your “why” in mind.
  2. Define core values. A business should develop core values that truly represent its brand. Empowered consumers connect with brands and businesses that have core values similar to their own. Outline the core values of your business and what each value means. A great strategic plan can evolve from clear core values. Create visual images for each value and make your values public. Share them with world. They help tell your story.
  3. Make self-care a priority. Physical, mental and spiritual health and well-being are all important. Successful entrepreneurs and their teams need time for creativity and a lot of energy to grow their ventures!
  4. Get positive. A positive mindset has been scientifically proven to support everything from creativity and innovation to increased sales and employee engagement.  If you need more help learning how to be more positive, begin coloring your way to happiness with Blue the Bee Learns to Be Happy! (Reimers-Hild and Wetizenkamp, 2015).

Blue the Bee Cover

  1. Practice gratitude. Keep a physical or digital journal and write in it daily.  Writing down 3-5 things you are grateful for everyday will help your brain focus on the positive while helping your notice new opportunities!
  2. Share the stories that enhance the brand with your team and your customers. Use social media platforms to create and present meaningful content worth reading and sharing. People connect with experiences and stories behind the products and services they use!
  3. HAVE FUN! Fun is absolutely invaluable. It decreases stress and improves relationship. Fun is also a foundation to creativity and innovation.  This is an area I expand upon in my first book, Go Wild with Confidence! (Reimers-Hild, 2013).

Check out the video below focusing on Megatrend 2:  Living with Purpose and Meaning.  And, let us know what you are doing to improve your life.

Go Wild with Your Future! And, as always-Be YOU and Do Something Cool!

-Dr. Connie

InnovateHER: 2015 Innovating for Women Business Challenge in Lincoln, NE March 26

This is AWESOME!!

I received the press release for the InnovateHER:  2015 Innovating for Women Business Challenge in Lincoln, NE on March 26 and had to share it with all of you.  

Go Wild with Your Creativity and Ideas, Support Women and Go For It!

Be You & Do Something Cool!

-Dr. Connie

 

OMAHA–The U.S. Small Business Administration’s Nebraska District Office invites entrepreneurs with an idea or product to improve the lives of women and families to compete in Lincoln at the InnovateHER: 2015 Innovating for Women Business Challenge.

The challenge is scheduled for March 26 starting at 11 a.m. at the Southeast Community College Entrepreneurship Center, 285 South 68th Street, Suite 214, Lincoln.

During the competition in Lincoln, contestants will offer a business plan pitch explaining their product or idea. The winner will be eligible to contend for one of the final ten national slots and a chance to win a cash prize in Washington, D.C. during National Small Business Week May 4-8.

The SBA wants to unleash the entrepreneurial spirit of America’s women and men by providing needed resources and technical assistance to business owners and innovators.

InnovateHER: 2015 Innovating for Women Business Challenge is an engaging women business challenge in which the SBA will facilitate unearthing and empowering entrepreneurs.

The competition in Lincoln is open to entrepreneurs throughout Nebraska, both women and men, who are developing products or services that have a measurable positive impact on the lives of women and families, has the potential for commercialization, and fills a need in the marketplace. As demands on women and families grow in our society, the need for products, services, and technology addressing those needs increases.

For more information and for a complete list of rules and a formal application, please call Elizabeth Yearwood, Economic Development Specialist at the SBA, at (402) 221-7200 or email Elizabeth.yearwood@sba.gov. Applications must be completed and submitted no later than 4 p.m. March 16 to be eligible for the challenge in Lincoln March 26.

For more information regarding SBA, please visit our website at: http://www.sba.gov/ne.

 

Thank you For the Gift of Freedom: Part 1

We have much to be grateful for as we prepare for Memorial Weekend.  It’s a great time to thank our Veterans, Military personnel and their families.  It is also a time to remember our loved ones.

Thanks to our great military heroes, one of the unique gifts we have in the United States is the gift is FREEDOM!  The Declaration of Independence guarantees all of us “certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” This means we are free to pursue our lives and our vocations in any way that makes sense to us.    Freedom and opportunity are already available, now we need the confidence to pursue our dreams!

Freedom is what makes America so great.  What we do with our freedom is up to us.  It is our choice.  Freedom is our grandest opportunity and should be protected, especially in challenging times.  The importance of the freedom to choose is demonstrated by the story of Ewing Marion Kauffman.

After serving in World War II, Ewing Marion Kauffman started working as a salesman for a pharmaceutical company and was extremely successful.  When he started making more money than his boss, he found that his sales territory was suddenly limited.  Mr. Kauffman’s boss limited the sales territory on purpose.  After all, an employee couldn’t make more money than the boss!

Mr. Kauffman made a decision after his boss limited his sales territory and income.  He quit his job and vowed never to work for anyone else again.  He started his business in 1950 in the basement of his home.  He generated $36,000 in sales and $1,000 of net profit in his first year.  By 1989, Mr. Kauffman’s business made over $1 billion in sales and employed over 3,400 people.

Mr. Kauffman wanted to give back to the world and used his knowledge and wealth to form the Ewing Marion Kauffman Foundation, a foundation designed to support entrepreneurship and innovation.

Dr. Carl Schramm, the former President of the Kauffman Foundation, wrote The Entrepreneurial Imperative.  In this book (one of my absolute favorites), he notes three things all Americans should remember in the face of gloomy times (p. 81):

1. Never bet against the American system.

2. Know that being an American is your very best asset… 

3. Finally, never count on anyone but you to create your own destiny.

The American system is designed so that we can pursue our passions and dreams, especially in challenging times.  Our ability to pursue our dreams and create our own destiny is what makes our country so great.  We all have the freedom to choose what to do with our lives, and we have the freedom to help one another.  We have the freedom to pursue our ideas, our dreams and our passions. We have the freedom to create our own destiny.

People like my Uncle Jack realized this and helped protect the freedoms we have in the United States.  Uncle Jack was a fascinating man.  When I was young, all I knew about him was that he was great at hunting night crawlers.  In fact, he taught me how to hunt them.  We lived in the apartment above my parents’ TV and appliance store and did not have much of a yard.  Luckily, Uncle Jack lived only a few blocks away and had the perfect yard for gathering night crawlers. When it rained at night, we would walk down to his house with our flashlights and buckets.  Dad and Uncle Jack would help us kids hunt night crawlers so we could use them as bait when we went fishing.

There is actually a trick to getting your night crawler.  You have to shine the light on night crawlers to find them while they are above the wet ground.  But you have to be quick.  Too much light scares them back into the ground.  You have to remember where they are and grab them quickly yet gently.  Then you have to slowly coax them out of the hole a little bit at a time.  If you try to force them out, they break.

Night crawlers and people are similar in this regard.  If you force individuals down a path they do not truly want to pursue, eventually they break.  Humans must find their own path and pursue their own destiny with passion and purpose in order to live their best lives.

I did not understand much about Uncle Jack until I was a young adult.   He was a World War II Veteran and served under General George S. Patton during the Battle of the Bulge.  Absolutely amazing!  He was a World War II hero and I thought he was awesome because of his ability to catch night crawlers!

Uncle Jack and his family sacrificed when he served our country.  As Americans, we must remember that our freedom is not free.  Many men and women have died, been injured and sacrificed a great deal to provide us with the ability to live our lives with freedom and choice.  Taking our freedom for granted dishonors our troops and veterans.  It also dishonors their families, who have sacrificed more than many of us can imagine.  These people have truly sacrificed for all of us and our great nation.  We should honor and salute them everyday because they have given us the gift of freedom and choice.  We get to choose how we spend our time and our lives.

The bottom line:  Cherish your freedom, protect it and use it to create your destiny!

Freedom is foundational to entrepreneurship, business development and the future.  We must protect freedom for our future generations.  My daughter’s birthday is this time of year.  Happy Birthday Raquel!  As a your Mom, I will do whatever I can to preserve your freedom so you can pursue any dream you choose!

Coaching Challenge:  Participate in a Memorial Day Activity and show your gratitude for our Veterans and Military families!  

And, stay tuned for Part 2!

Go Wild with Confidence!

-Dr. Connie

 

Just Like Great Uncle Jack: Realize Freedom Really Isn't Free....Cherish and Protect It!

Fred: The Key Indicator of “Gone-to-Muchness”

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Fred: The key indicator of “Gone-to-Muchness”

I think Fred is trying to tell me something!

Granted, Fred usually gets pretty upset when I get the suitcase out and start packing.  But, this was the first time he actually sat in it!  Animals have great instincts, and he is sharing an important message with me.

It has been a busy couple of months and it is now time to do some “Spring Cleaning” of life, which includes my home, office and vehicle!  I need to clean out the old so I make room to invite in the new.  An all around freshening up of my Inner Leader is in order!

How do you go about “Spring Cleaning” your life and work?  How do you Spring Clean your Inner Leader to make room for innovation in family, work, business and life?

Go Wild with Spring Cleaning Life!

-Dr. Connie

 

Shop Small this Cyber Monday

One way to shop small this Cyber Monday is to support authors and artists.  Online sales are incredibly important to this group of individuals.  I know because I am one of them.   We are entrepreneurs and small business owners working to support ourselves and our families by adding value to the lives of others.

Purchase Go Wild with Confidence! (available in both paperback and Kindle) via Amazon today (for yourself or as a gift) by clicking on:  http://amzn.com/1467949329

Make sure to search Amazon for other favorite artists and authors as well.  Or, simply go to their web sites and buy directly from these talented individuals!

Give the Gift of Going Wild this Christmas!

-Dr. Connie

Strengthen your Inner Leader and live your best life with purpose, passion, and fun!
Strengthen your Inner Leader and live your best life with purpose, passion, and fun!